About this item

• Vegan and cruelty free (not tested on animals)
• A wide variety of shades featuring stunning dark browns, natural-looking blondes, ultra-bright blondes, deep reds, and vibrant reds.
• Ionic wheat germ protein, nourishing botanical extracts and low ammonia
• State-of-the-art European formula for long-lasting, fade-resistant color
• 100% gray coverage